The Flex Lewis Mini Series production was designed as branded entertainment for Gaspari Nutrition to not only drive brand awareness, but also to inspire and motivate fans and bodybuilding enthusiasts alike. This concept helped make Flex Lewis, a Gaspari Nutrition athlete, a recognized brand name as well as catapulting his popularity. Connecting Flex's story with Gaspari Nutrition products became a powerful marketing tool, and the numerous channels of delivery made his one of the biggest success stories for Gaspari Nutrition in 2008.

Features

Flex Lewis "Chronicles of the Welsh Dragon" Mini Series: This four-part series picks up the new IFBB Bodybuilding Pro 10 days before his first contest as a pro, in an attempt to qualify for the ultimate of bodybuilding shows, the Mr. Olympia 202 Showdown. As the youngest pro bodybuilder at this level of competition, the odds are against him in his quest. Undefeated in the amateur ranks, Flex's determination and drive come through in the in-depth interviews.

Episode 1 - Presents the history of Flex Lewis and how he got into the sport.

Episode 2 - His first show at the Tampa Pro Show: Flex finishes second but qualifies for the 202 Showdown.

Episode 3 - One week later at the Europa Super Show: Flex takes first place, cementing his position at the 202 and making a statement that he is a dominating force who will only get better with age and maturity.

Episode 4 - The 202 Showdown: Flex comes in the best of any show to date, going head to head with David Henry, who had previously beaten him at the Tampa Show and Kevin English, who had beaten David just weeks prior to that. Flex has his work cut out for him with an incredible field of competition that will prove to be the ultimate challenge.

Components

Camera Crew, Multiple Format Delivery, Customized Microsite / Landing Webpage

Client: Gaspari Nutrition