Gaspari Training Series

When Rich Gaspari wanted to connect with his customers and help them reach their goals of building a better body, Chapman Media Group designed an online training platform with instructional videos which serves as an online destination and a portal to product pages with just one click. Incorporating the sponsored athletes and CEO Rich Gaspari ("Bodybuilding Hall of Fame"), the Gaspari Training Series demonstrates the expertise and knowledge of an icon of his sport, and features two athletes in different areas of contest training: Off-Season training with Flex Lewis and Pre-Contest training with Jason Arntz. The purpose of the videos is to educate the viewer, to introduce the man behind the company and his knowledge of the sport, and to serve as content in the development of an online TV destination.

Features

Training Series Microsite

Upon completion of the training series, CMG designed a customized Microsite to showcase all of the training videos while offering direct links to Product Description pages on Bodybuilding.com. Once there, potential customers will see the Product Videos CMG produced for each product.

The Network

CMG,  through exclusive coordination, has designed the perfect connection between client, branded entertainment and online retail outlet. CMG's award-winning online fitness program, "The Fit Show," is the most popular feature on Bodybuilding.com, drawing from its homepage placement and over 275,000 viewers a day on the site. "The Fit Show" has an incredible following and a presence in its lineup would be considered premier placement on the world's largest online supplement retailer Website.

Check out the Training Microsite:  Gaspari Nutrition Training Series