GaspariNutrition.tv Microsite

The newest brainchild of Chapman Media Group is the .TV destination, designed and developed around the content found in the Gaspari Nutrition DVD project. The custom Microsite, GaspariNutrition.tv, contains the sponsor's look and feel, housing all of the content in an easy-to-navigate video flash player with offerings ranging from educational training tips to a reality series. This content-rich site acts as a landing page and portal for promotions on GaspariNutrition.com’s home site. For the collector, a full DVD version is set to release in December of 2008.

Features

The Microsite was designed as a video player page housing all Gaspari-related content, including Company History, Product Demonstrations, Training Tips, Interviews and more. Banner ads can be placed anywhere outside the player to allow viewers the ability to purchase products or navigate to other promotions.

The platform utilizes the dynamic Brightcove multi-player, allowing for higher video quality and capabilities. Viewers can share with friends through e-mail or even grab the embed code to put their favorite clips on their MySpace page.

Components
Category tabs on the video player allow for multiple clips under each category: Training Clips (Off-Season and Pre-Contest), Company History, Product Demonstrations, Interviews, Flex Lewis Mini Series, Dragon Slayer Challenge, Stevie Zee's great motivational piece, Outtakes and more.

Check out the Landing Page / Microsite under construction: GaspariNutrition.tv

Client
Gaspari Nutrition

Technologies
Final Cut 6
After Effects
Illustrator
Flash
Brightcove





What is the advantage to this type of .TV marketing platform?
At CMG we believe the way to reach the consumer is through branded entertainment. This form of marketing engages the viewer through entertainment, education and motivation, building loyalty and brand recognition. We developed several areas of video for the launch and continue to create new and exciting programming to keep viewers coming back for more.